So What’s The Occasion Anyways?
One thing I noticed when I began working in this industry is most of our business is done during the holidays. This was oddly surprising because when I looked at our offerings it didn’t make sense. Although we have gift baskets for all occasions why do people rush in during Christmas, Valentine’s Day, Mother’s Day, and other holidays? I learned this the hard way because everyone kept telling me over & over again you better get your energy up for this last quarter.
I couldn’t figure it out. Every vendor I spoke to, every co-worker I met with, & even our competitors (specially the public companies) have openly admitted to do doing 50%-70% of their revenue in this last quarter of the year. That’s pretty scary from both a business & personal point of view. That means I’m going to be chilling out 9 out of 12 months for the most part. And for these last 3 I’m going to be working as hard as possible, wow!
One of our vendors who makes baby gift baskets baby gift started laughing because he’s been in the business for over a decade now. He said every year new people enter & old people go. The economy goes up and down. All sorts of things happen around the world. But having been stuck to this business for nearly ten years now has taught me one thing. Never under estimate the occasion. People will do more on occasions then any other time of the year.
I guess that explains why everyone has been working so hard on those corporate Christmas gift baskets. Another occasion to add to the list. So to all of you who will be buying soon, we promise to be working super hard. I probably won’t be blogging much for the next month or two. But come 2011 expect something every 2-3 days. This writing thing has an addiction about it that I really enjoy. Take care and have fun this holiday season…