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Why Being A Complete Rebel Can Work To Your Advantage

Every week I come here and post something that’s growing big time in popularity. We’ve discussed trends that are happening, how to surprise people, and other similar topics. But today I’d like to do something a bit different and go into story mode for this category. Because what’s to say that popular is always best?

In the early years of life, basically up until graduating high school popularity was where it was at. If you were the popular sports jock or cheerleader in high school, you were awesome. In middle school if you had the coolest “stuff” you suddenly became the coolest “dude. And going back all the way to elementary and prior to, bringing chocolate chip cookies for the class gave you mad points!

Today things are much different. Things have come a long way and For anyone whose been living under a rock for the last decade or so, the picture above is of Steve Jobs who is the co-founder and current CEO of Apple. He’s been a rebel his entire life going against the crowd and boy has it paid off for him. So maybe this proves the point that doing what the masses are doing isn’t always the best choice.

Here’s a phenomenal and motivating speech by the man himself:

And the reason I bring this up is we’ve taken up this philosophy here. Just the other day I was browsing our gift baskets for him and noticed a mixture in cost. After looking around we decided to do a lowest price guarantee and speed up shipping (you can find these two in graphics at the top of every page in the store). We’ve done the same across the gift baskets for her and gift baskets for kids product lines as well. If we had just gone with the flow & did what everybody else in the industry is doing we would have never made these changes. Just goes to show going against the herd pays off well!

POSTED ON October 2, 2010,

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